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Here is this weeks newsletter from  
We are here to help you achieve!

We look forward to making our newsletter the one e-mail you look forward to opening each week because it is filled with helpful tips to make you more successful.

In this week's newsletter, I'm going to share with you:
* Seven more Steps to Success for your Organization

Tip # 1: Never promise anything you are not prepared to deliver. Donors and business owners don't expect you to deliver them the world, but they do expect you to deliver on everything you do promise. The quickest way to turn off potential donors is to come across as a flake. A flake is someone who doesn't show up on time, doesn't deliver what they promised and misses deadlines or, in general appears to be in over their heads.

Tip # 2 - In all that you do in your fund raising efforts, focus everything ON the givers, whether they be individuals, corporations, grantors or smaller firms. This is all about making them glad that they chose to give money to you and nothing says that better than when you thank them publicly, on your website, in a social media campaign, in the local press and at your events. Make sure they understand through your actions that you appreciate all that they are doing for your organization and they will continue to support your organization.

Tip # 3 - You don't need an army of volunteers to move a mountain. What you do need are a handful of motivated people who share your vision and your passion for success. Focus your attention on finding that core group of people and you will thrive. Remember, there are two sides to every non-profit... the side that works ON your business and the side that works IN your business. Be sure to have a core group of both in order to keep your business in balance.

Tip # 4 - I've said it before and I'll say it again, you can't save others if you can't save yourself first. Lead by example. That means, focus on making sure your non profit business is growing and thriving before YOU focus on saving others. How many animals or people do you think you are going to be able to help over the next 10 years if you are hanging on by a thread because no one in your organization is focused on building a sound business structure? On the flipside, imagine how many more animals and people you could save if your non profit business were on a solid footing with regular donors, business support and grant money rolling in. Part of your board of directors, volunteers and staff should be business people, accountants and others who specialize in working ON your business side of the business.

Tip # 5 - The internet gives you access to every person on the planet who is on-line. In order to take advantage of this amazing resource, and to increase your credibility with potential donors, corporate sponsors, future joint venture partners and volunteers, I recommend taking a few minutes to polish your on-line and off-line business appearance. This means buying a domain name that reflects your business name then set up e-mail addresses that reflect your domain name. In other words,,,, etc., etc. Notice that none of those e-mail addresses includes the name of a person. If you are looking to establish a corporate presence in your non profit that will be around for 20 or more years, avoid the temptation to set up e-mail addresses tied to individuals who may or may not still be in your organization next year, or 10 years from now. You are better of setting up e-mail addresses that reflect job titles or departments which will never change no matter who has those positions. Establishing e-mail addresses that reflect your domain name let other professionals know you are serious about your business and you are in it for the long haul, as opposed to going to a major corporate sponsor with an e-mail contact address of with an office phone number that is your cell phone number because you never got an office line installed. Any of these mistakes screams… we are just playing at running our business and if you hook up with us, we may well embarrass you because we aren't taking our business seriously and as a result, we aren't going to be looking out for your business either. Interestingly enough, if a potential sponsor checks out your website before they ever come to your facility, you could easily lose them before they ever meet you because of that bad business appearance you are displaying on-line. Coming from a horse showing background, I have always said, in a pleasure class, the winners are chosen before they have been in the ring more than 10 seconds and from that point on, it is their's to lose. What I mean by that is simple; serious competitors realize that the very first contact you make with the judge happens long before you enter that ring and it is from that first contact that winners are chosen. The same is true of training horses. On my own farm, I taught people that your training horse is sizing you up before he even sees you in the barn. The second he can hear your voice in the parking lot, recognizes your foot steps in the aisle, decisions are being made about you and to think that the "training session" doesn't begin until the horse is groomed, saddled, lunged and you mount up is wrong. In fact, the majority of the success of the session is determined before your foot ever meets the stirrup because while you might have been asleep at the wheel, you horse was watching, listening and sizing you up. The same is true of donors. Don't give them a reason to doubt how serious you are about your work by presenting a sloppy business appearance with weird e-mail addresses, sloppy websites, shaky contact information, etc., etc. It takes NO MORE TIME to present a serious business appearance than it does to present a sloppy one and in the end, the choice you make is going to directly impact your ability to attract funding.

Tip # 6 - Cherish your sponsors. When a local company believes enough in your work to give you goods or services, no matter how small the donation may have been, be grateful and show that gratitude in tangible ways. The more you publicly show your gratitude to your sponsors, the more sponsors you will have lining up to help you because at the end of the day, while a business owner may want to help your cause, they are also interested in what is in it for them. If you can show business owners that you are going to be very grateful and show that gratitude by highlighting your sponsors on your website prominently, in the local press each week, by hanging banners at your events, etc., etc you are sending a loud, clear message to every business owner that you are running a serious business and you respect all of your donors. In other words, if a business owner gives you $100.00 in goods, services or donation, you need to give them at least $100.00 in promotional consideration to make their donation worthwhile to them.

Tip # 7 - I can't stress this one enough…. Your mindset WILL ALWAYS determine your level of success. If you allow yourself to get bogged down in the day-to-day challenges of running your non profit and find yourself angry, disappointed or frustrated, YOU need to give yourself an attitude adjustment. Here are some simple, easy, quick ways to get that done:

A. keep your mission statement plastered on your desk at all times so you can remind yourself of what the point of the exercise is. I always tell people that you should run every challenge past your litmus test (which is your mission statement) and anything that doesn't fly against that litmus test needs to be cut loose. In life and in business, we are always presented with loads of opportunities each day to distract us. Your goal is to stay focused on the point of the exercise (your mission statement) and let the rest of the nonsense go BECAUSE it won't help you get where you want to go.

B. Remember that as you move forward, some people will make the complete journey with you while others won't have the stamina, dedication, interest or the time required to go the distance. However, that doesn't make them bad people, it just means they weren't ready to go all the way and you can choose to be grateful that they joined you for part of the journey, wish them well and move on or you can choose to be angry and hurt. Again, if you run this past your mission statement, angry and hurt won't fly. Grateful and wishing them well will fly and will move your organization forward in a professional manner and who knows, down the road, they may be able to help you, so don't slam any doors, just politely close them for now and move on!

C. Keep a gratitude journal that you promise you will write in each and every night just before going to bed. List at least five things that you are grateful for in that very day. If you are having a hard time coming up with five things, this is a sure sign that you are focused on negative thinking and that it is time for an attitude adjustment. Remember that the entire tone of your business comes from the top down. If you can't keep your attitude focused on positive, forward moving progress, your attitude problem is going to trickle down to every member of your organization and the problem will multiply as it goes. SO, focusing on keeping YOUR attitude positive and making sure you are cared for is not selfish, it is a business necessity!

D. Music can be a great attitude adjuster. Pick out some music that you love. My preference is rock n' roll or something fast with a strong beat as that is the type of music that will fire up my engine and help me shift gears if I need to do that.

Have a wildly successful week,
Bonnie Marlewski-Probert
Po Box 548
Yellville,  AR  72687

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