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Here is this weeks newsletter from Funding101.org
We are here to help you achieve!
We look forward to making our newsletter the one e-mail you look forward to opening
each week because it is filled with helpful tips to make you more successful.
In this week's newsletter, I'm going to share with you:
* Seven more Steps to Success for your Organization
Tip # 1: Never promise anything you are not prepared to deliver. Donors and
business owners don't expect you to deliver them the world, but they do expect you
to deliver on everything you do promise. The quickest way to turn off potential donors
is to come across as a flake. A flake is someone who doesn't show up on time,
doesn't deliver what they promised and misses deadlines or, in general appears to be
in over their heads.
Tip # 2 - In all that you do in your fund raising efforts, focus everything ON the
givers, whether they be individuals, corporations, grantors or smaller firms. This is all
about making them glad that they chose to give money to you and nothing says that
better than when you thank them publicly, on your website, in a social media
campaign, in the local press and at your events. Make sure they understand through
your actions that you appreciate all that they are doing for your organization and they
will continue to support your organization.
Tip # 3 - You don't need an army of volunteers to move a mountain. What you do
need are a handful of motivated people who share your vision and your passion for
success. Focus your attention on finding that core group of people and you will thrive.
Remember, there are two sides to every non-profit... the side that works ON your
business and the side that works IN your business. Be sure to have a core group of
both in order to keep your business in balance.
Tip # 4 - I've said it before and I'll say it again, you can't save others if you can't
save yourself first. Lead by example. That means, focus on making sure your non
profit business is growing and thriving before YOU focus on saving others. How many
animals or people do you think you are going to be able to help over the next 10
years if you are hanging on by a thread because no one in your organization is
focused on building a sound business structure? On the flipside, imagine how many
more animals and people you could save if your non profit business were on a solid
footing with regular donors, business support and grant money rolling in. Part of your
board of directors, volunteers and staff should be business people, accountants and
others who specialize in working ON your business side of the business.
Tip # 5 - The internet gives you access to every person on the planet who is
on-line. In order to take advantage of this amazing resource, and to increase your
credibility with potential donors, corporate sponsors, future joint venture partners and
volunteers, I recommend taking a few minutes to polish your on-line and off-line
business appearance. This means buying a domain name that reflects your business
name then set up e-mail addresses that reflect your domain name. In other words,
firstname.lastname@example.org, email@example.com, firstname.lastname@example.org,
etc., etc. Notice that none of those e-mail addresses includes the name of a person.
If you are looking to establish a corporate presence in your non profit that will be
around for 20 or more years, avoid the temptation to set up e-mail addresses tied to
individuals who may or may not still be in your organization next year, or 10 years
from now. You are better of setting up e-mail addresses that reflect job titles or
departments which will never change no matter who has those positions. Establishing
e-mail addresses that reflect your domain name let other professionals know you are
serious about your business and you are in it for the long haul, as opposed to going
to a major corporate sponsor with an e-mail contact address of email@example.com
with an office phone number that is your cell phone number because you never got an
office line installed. Any of these mistakes screams… we are just playing at running
our business and if you hook up with us, we may well embarrass you because we
aren't taking our business seriously and as a result, we aren't going to be looking out
for your business either. Interestingly enough, if a potential sponsor checks out your
website before they ever come to your facility, you could easily lose them before they
ever meet you because of that bad business appearance you are displaying on-line.
Coming from a horse showing background, I have always said, in a pleasure class, the
winners are chosen before they have been in the ring more than 10 seconds and from
that point on, it is their's to lose. What I mean by that is simple; serious competitors
realize that the very first contact you make with the judge happens long before you
enter that ring and it is from that first contact that winners are chosen. The same is
true of training horses. On my own farm, I taught people that your training horse is
sizing you up before he even sees you in the barn. The second he can hear your voice
in the parking lot, recognizes your foot steps in the aisle, decisions are being made
about you and to think that the "training session" doesn't begin until the horse is
groomed, saddled, lunged and you mount up is wrong. In fact, the majority of the
success of the session is determined before your foot ever meets the stirrup because
while you might have been asleep at the wheel, you horse was watching, listening
and sizing you up. The same is true of donors. Don't give them a reason to doubt how
serious you are about your work by presenting a sloppy business appearance with
weird e-mail addresses, sloppy websites, shaky contact information, etc., etc. It takes
NO MORE TIME to present a serious business appearance than it does to present a
sloppy one and in the end, the choice you make is going to directly impact your ability
to attract funding.
Tip # 6 - Cherish your sponsors. When a local company believes enough in your
work to give you goods or services, no matter how small the donation may have been,
be grateful and show that gratitude in tangible ways. The more you publicly show your
gratitude to your sponsors, the more sponsors you will have lining up to help you
because at the end of the day, while a business owner may want to help your cause,
they are also interested in what is in it for them. If you can show business owners
that you are going to be very grateful and show that gratitude by highlighting your
sponsors on your website prominently, in the local press each week, by hanging
banners at your events, etc., etc you are sending a loud, clear message to every
business owner that you are running a serious business and you respect all of your
donors. In other words, if a business owner gives you $100.00 in goods, services or
donation, you need to give them at least $100.00 in promotional consideration to
make their donation worthwhile to them.
Tip # 7 - I can't stress this one enough…. Your mindset WILL ALWAYS determine
your level of success. If you allow yourself to get bogged down in the day-to-day
challenges of running your non profit and find yourself angry, disappointed or
frustrated, YOU need to give yourself an attitude adjustment. Here are some simple,
easy, quick ways to get that done:
A. keep your mission statement plastered on your desk at all times so you can remind
yourself of what the point of the exercise is. I always tell people that you should run
every challenge past your litmus test (which is your mission statement) and anything
that doesn't fly against that litmus test needs to be cut loose. In life and in business,
we are always presented with loads of opportunities each day to distract us. Your
goal is to stay focused on the point of the exercise (your mission statement) and let
the rest of the nonsense go BECAUSE it won't help you get where you want to go.
B. Remember that as you move forward, some people will make the complete journey
with you while others won't have the stamina, dedication, interest or the time
required to go the distance. However, that doesn't make them bad people, it just
means they weren't ready to go all the way and you can choose to be grateful that
they joined you for part of the journey, wish them well and move on or you can
choose to be angry and hurt. Again, if you run this past your mission statement, angry
and hurt won't fly. Grateful and wishing them well will fly and will move your
organization forward in a professional manner and who knows, down the road, they
may be able to help you, so don't slam any doors, just politely close them for now
and move on!
C. Keep a gratitude journal that you promise you will write in each and every night
just before going to bed. List at least five things that you are grateful for in that very
day. If you are having a hard time coming up with five things, this is a sure sign that
you are focused on negative thinking and that it is time for an attitude adjustment.
Remember that the entire tone of your business comes from the top down. If you
can't keep your attitude focused on positive, forward moving progress, your attitude
problem is going to trickle down to every member of your organization and the
problem will multiply as it goes. SO, focusing on keeping YOUR attitude positive and
making sure you are cared for is not selfish, it is a business necessity!
D. Music can be a great attitude adjuster. Pick out some music that you love. My
preference is rock n' roll or something fast with a strong beat as that is the type of
music that will fire up my engine and help me shift gears if I need to do that.
Have a wildly successful week,
Po Box 548
Yellville, AR 72687
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