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Here is this weeks newsletter from Funding101.org  
We are here to help you achieve!

We look forward to making our newsletter the one e-mail you look forward to opening each week because it is filled with helpful tips to make you more successful.


This week’s newsletter is all about providing you with Website addresses and information that you can use TODAY To start improving your ability to get the word out to the public About your organization and as a result, RAISE MORE MONEY!
 
* Building a media list the quick and easy way,
* Hosting a craft fair to raise money and awareness of your organization in your community.
 
Building a Media List the Quick and Easy Way
 
I’m providing you with two links this week that are perfect for finding newspapers and other media outlets in your area:
http://newspapers.com/index.htm
 
Finding newspapers, radio stations, TV stations for your state:
http://www.usnpl.com/
Click on your state code and notice on the left side of the screen it offers links to Radio/TV/Newspapers.  Be sure to check them all out and whenever possible, get their e-mail address so you can build an “address book” in your e-mail program.  If they don’t provide an e-mail address, have someone in your organization call them and ask for the proper e-mail address for press releases from community-based non-profits.  Having all of your media contacts set up with e-mail addresses will save you hundreds of dollars in postage, time and envelopes over the course of the year.
 
When you are ready to send out press releases each week, load the addresses into the BCC: portion of the e-mail and then, with the click of one send button for your “media address book” your press release will be delivered to all the media outlets within seconds.
 
Be sure to use both of these links to maximize your e-mail Media list in just a couple of hours and be sure to check on FB and twitter to see if your local media outlets have a presence out there. Also, be sure to include church newsletters and the newsletter contacts for all the other non-profits in your area who could also help you get the word out about your upcoming events.
 
Hosting a Craft Fair
 
I’m sharing an article here on hosting a craft fair at your facility as a fund raising project AND it provides you with a great opportunity to build relationships with people you might never, normally meet. One of the things I really want to point out to you is that every tip below would apply equally as well to a whole host of other “events,” whether they be a pet fair, an art fair, a garage sale or to any number of other “fairs.”  You are only limited by your imagination so; get in the habit of “thinking outside the box!”  
 
If you have an indoor riding arena or a community center or if you can borrow any large open space that could house booths, the process is very easy and in addition to being very profitable for your organization it is also very good for building relationships with new individuals and business owners that you might never have an opportunity to connect with otherwise.  As you know about me, I operate on what I call the “Rule of 10” which means, everything I do in my business will ideally have 10 benefits.  If I can’t think of 10 off the top of my head, I know they are there; I just need to spend a bit more time working on identifying them.
 
This article was, in part, found at profitquests.com where you will find tons of helpful articles and ideas for raising more money for your organization! I have added a lot of extra goodies and you will find my notes in ( ) throughout the piece!
 
Craft Fairs And Beyond
 
Crafts Fairs offer tremendous exposure for your group by getting people from all over your community to come out and get to know about your group.  Some of these shoppers may not have ever heard of you otherwise.  This is your real chance to get free publicity and community involvement on a grand scale and at a profit.
 
There are several ways to make a profit from Crafts Fairs. 

Your group can either:
1.) Provide the space free and then charge from 10% to 25% of each vendor’s profits with no other costs or you can
2.) Charge a set fee and then charge for extras like rental space, tables, decorations, promotion, etc.
3.) Become an exhibitor at a preexisting event
4.) Set up a food/soft drink booth at your own craft fair.
 
Be sure to schedule your craft fair when it does not conflict with others in your area. The most popular time of the year for these fairs is in the fall during Thanksgiving and in preparation for Christmas. Consider placing
your fair during the spring or early summer as an alternative.
 
Planning should begin at least 6 months prior to your scheduled event. Once your chair and committee are picked, the first job is to begin contacting craft makers to invite them to participate with your group. Look around and attend other commercial craft shows that are held in your city or state. Call the Chamber of Commerce in each of the surrounding larger cities. They will have the phone numbers and contacts of the professional organizers that put these events on. (Notice that while you are contacting all of these associations, be sure to tell them about your group, website, offer to send them a brochure, etc., etc.  In other words, EVERY new person you meet is a potential donor, volunteer, BOD member, business sponsor, friend of your organization, so don’t waste the opportunity).
 
Contact these suggested organizers (and let them know who recommended you contact them - people are most helpful to friends or friends of friends) ask for a list of traveling crafters, since many of the individuals make their living from participating in various shows. The crafters will welcome the opportunity to sell their wares at another event as their schedule permits.
 
If you get from one to two dozen crafters at your first fair, don't be discouraged. Word of mouth among other craftsmen will spread, especially if you treat them like they are your honored guests during the first year. Make sure you network with these same crafters to get additional names of their crafter friends and acquaintances for invitations to your event next year. (Can you see how each new person you introduce to your organization actually represents dozens of other people who can learn about your organization through them?  SO, you could build your “friends of your organization” list exponentially with each new person you meet.  Again, don’t waste the opportunity to grow your organization by sharing it with today’s strangers, who will be tomorrow’s loyal friends.)
 
Ask local and national hardware stores like Home Depot, Lowe's, True Value or others to put up their own booth at your event geared to sales of crafts or woodworking tools.  This will give you extra publicity by linking your craft fair with names people recognize.  Ask them to be your official sponsor along with
a few radio and TV stations that can give you publicity for free.  Ask the radiostation to hook up a live booth at your event. These activities will generate excitement, recognition, and attract larger crowds. (This is also a great way to start building relationships with these major businesses in your area and success in any organization is all about building good relationships).
 
These hardware stores can also host several "How To" seminars geared towards displaying crafts, creating crafts, and tool use.  Have your radio stations announce to its audience to "come meet the crafts experts at the upcoming XYZ Organization's Spring Crafts Fair, at... (time), on.... (date), in.... (place).  Attend your favorite FREE crafts seminar."
 
Don't forget to have a couple of booths for your organization as well.  Have a food court and sell soft drinks, snacks, and homemade treats.  Have a celebrity food maker or chef with some candy or special quick treat dishes to prepare on-site.  Look for these food experts on your local television station Early Morning Show. (Using the Rule of 10, this is a great secondary income stream from the event for your organization.)
 
Also, have a free gift drawing that everyone who attends can put their name, address, phone, and e- mail address on. (E-mail is most important) Keep these names and put them into your general database so you can alert attendees for next years crafts fair.  Also, put a check box on the form so that participants can check to receive your monthly newsletter. (I suggest instead, noting on the drawing ticket that as an added bonus, you WILL BE sending them your newsletter, free of charge!) This alone is worth having the crafts fair since you can ask for donations at special times during the year when they receive their newsletter. (If I had to pick just three things that would guarantee the growth and success of a non profit, building a large e-mail list would be top on the list so don’t overlook any opportunity you have to work on building your e-mail mailing list.  It is as valuable as having money in the bank).
 
Have several drawings throughout your fair to keep excitement at its optimum.  Again, offer local stores the ability to donate door prizes with the agreement that you will give them an advertisement during the drawing. (You can offer them all kinds of promotional opportunities for their donation of goods.  For example,
if you have a website, post them on the website for a month, and/or purchase a vinyl banner with their business name on it and hang that in a prominent place during your event and be sure that the banner appears in all photos that you take to send to the newspapers after the event to recap the success of your event. If you decide to go with vinyl banners, check out the resources page at funding101.org for great banners at a big discount when you order them through our link on the resources page.)…  
 
Give "mystery grab bags" that contain glues, paint brushes, and other craft accessories for some of the booths to give out.  Each person coming into your fair should be given a Booth Listing Sheet showing the booths, craft seminar site and times, and a map.  Mention that there are "mystery booths" that will give each 1/2 hour a "mystery grab bag" for those that have solved a scavenger hunt that you have set up. (While this idea may be more complicated than you want it to be, don’t miss the value of the idea. You may want to rework
it a bit to work better for your group/event.)
 
This scavenger hunt should be a list of questions that participants have to go around to the various crafts booths and figure out and to then have completed before arriving at the final shop and asking the final question that will get them their "mystery grab bag" prize.  Have 2 to 3 different scavenger hunt scenarios
mixed up on the Booth Listing Sheet.  This will create fun at your crafts fair and people will remember to come back next year.
 
The best times are remembered long after they occur.  Make this one memorable by offering excitement, activity, and value.  Your craft fair will be anticipated by everyone long before 12 months rolls around.  (If there were one take-away I would want you to get from this article, it is this: event planning is like running a marathon, not a sprint race.  The trick is to recognize that you are not just hosting one event here, you are laying the foundation during the first event to create a calendar of annual events that you can do over and over again, year after year, SO, with that in mind, plan and think long-term. Also, be patient with your organization during that first event. Remember that you are going to be doing this event annually, so do your best on the first one but also use it as your "training ground" for future events.)
 
(Note: As I have mentioned to you before, I follow the Rule of 10 which means; that for each event you host, there should be at least 10 benefits to your organization and if you haven’t found 10, you haven’t looked hard enough because they are out there.  By following the tips provided in this article you can see well over 10 benefits and if you think outside the box, beyond a craft fair, this same process could apply to many different kinds of “fairs” and could prove to be equally successful.)
 

Have a wildly successful week,
 
Bonnie Marlewski-Probert
Funding101.org
Po Box 548
Yellville,  AR  72687

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