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Welcome to your third newsletter from Funding101.org
We are here to help you achieve!
In previous newsletters, I shared some major tips on how to work with business sponsors, the media and the
concept of finding a balance between the time you spend working ON your business and the time spent
working IN your business.
If you want to supercharge your progress, I suggest spending a few minutes each day developing what I call
your organization’s persona.
An organization’s persona describes the public personality, heart and soul of your organization. To illustrate
the point, think of the kindest, nicest, most caring person you know. When that person walks into a room or
shows up at an event, are people delighted to see them? You Bet! Do people look forward to going to
parties hosted by this person? Absolutely! That person has a positive, warm, kind persona and it is evident
in everything they do or say.
Organizations also have a public persona and it is either positive or negative. I suggest building the most
positive persona you can because it will assist you everyday in propelling your organization to the next level
(not to mention the fact that it is a much more pleasant work environment for you and everyone around you).
While there are many elements in building your organization’s public persona, among the top three are:
1. Positive Attitude,
2. Positive Appreciation, and
3. Positive Action
If you focus your time, energy and effort on honing these three skills, you can’t fail … and here is why:
Positive Attitude: Volunteers, business owners and donors all want to spend their time and money doing
things that make THEM feel happy and fulfilled (so do you for that matter) and they are attracted like flies to
honey whenever they find something or someone that makes them feel that way.
So, here is the trick; if you know that, what do you suppose would happen if your organization’s persona
was anchored in an attitude that was happy and fulfilling, positive and upbeat? You’re right, magic would
happen!! Rememer, however, that the flip side is also true. If your current persona is negative, complaining,
harping about others, don't be surprised if business owners, volunteers and donors avoid you like the
plague. The trick is to remember that YOU SERVE your community. It is NEVER about you anymore.
In order to maximize your organization’s positive attitude, it helps to know where it is now. I challenge you to
answer the following question; when was the last time you had that great feeling in your gut like you did as a
child on your Birthday or if you imaged yourself winning the lottery? You know, that feeling of anticipation,
elation, delight and the confidence that this day was going to be the best day of your life? Everyone wants to
have that feeling and if your organization exudes that feeling because it is a part of your organizational
persona, people, donors, businesses and the media will be drawn to you like chubby women to chocolate
cake (I’m speaking as an expert on that subject!)
The best kept secret in the world is this:
Events don’t dictate your attitude – you dictate your attitude FIRST,
and then the events follow!
If you want fabulous things to happen in your business, you FIRST have to have an attitude that believes,
great things happen in my organization every day and I can’t wait to see the great things that are coming my
way later today and tomorrow!
Here are some tips to help you get there:
1. Focus on how your business is going to be, rather than on how it is right now. Here is a good
illustration; for those of you who are parents, when you think about your baby, you are focused on how they
will someday be president or a movie star or a brain surgeon or the person who finds the cure for cancer.
You know in your heart of hearts that anything this precious bundle of joy wants to accomplish, he/she will,
and you are 1000% behind them. What you choose NOT to focus on is that they just spit up on you or they
kept you up half the night fussing and crying. What YOU choose to focus on is YOUR choice and that
decision WILL impact the outcome, so choose wisely.
2. Practice Being Positive: Being positive is a CHOICE YOU MAKE not the result of circumstances!
When you are doing simple tasks during your day, practice getting that elated, positive feeling in your gut
and see how long you can keep it there before you get distracted. If music makes you happy, use it to launch
you into that positive gut feeling. If memories
of special days (holidays, your wedding, chocolate cake or whatever floats your boat) gets you there, use
3. Visualize Success: Pick a time of your day that is least stressful for you and visualize how big and
successful your business is going to be. Imagine what it is going to look like when you doubled your annual
income? When you doubled your outreach to the community? When you doubled the size of your facilities?
Get excited as you think about it. This is a great way to get you to that excited, elated place mentally and the
more time you spend in that place, the better your attitude will be and the better your attitude is, the more
attractive your organization will be to others.
Appreciation: Appreciation is like adding gasoline to a fire, the more you focus on what you have to be
grateful for, the more you will have to be grateful for! No matter what level your organization is at today,
recognize that if someone decided to do what you are doing, they would have to start from scratch – and you
already know how hard that was. When you look at it that way, it is easy to appreciate how far you have
come and to be grateful.
To take full advantage of the accelerant properties of showing appreciation, try these three tips:
1. The Two-Minute Rule: Pick a two minute block of time during each day to focus on what you are really
grateful for. Whatever time of your day it is, your goal is to get that positive, elated feeling in your gut while
focusing on how much you have in your life to appreciate and to be grateful for.
This exercise can be harder than you think, so be patient with yourself. It will work, if you keep working at
2. Keep an Appreciation Journal everyday. I don’t care if you use a spiral notebook or store the journal
on your computer, just write in it for a few minutes everyday. Write about how much you appreciate your life,
the people who believe in you enough to be a part of your organization. Be sure to list the little things that
happened in your day that you are grateful for. Simple things like someone offering to run an errand for you
or a new volunteer signing up, or a thank you from a grateful client.
3. Shoot for Tens. As in the Olympics, a perfect score is a 10. Your goal is to come up with at least 10
things you are grateful for each day and if you find that hard to do, that should be telling you that your
organization and your life are out of balance. P.S. you can’t fix a problem until you recognize you have a
problem and if you can’t find 10 things to be grateful for on this day, you just found a problem that needs
Taking Positive Action: Taking action is as important as having a positive attitude and being appreciative
for the good things in your life. All the positive thoughts in the world won’t get a press release printed in the
local paper until you sit down and take action to write it and send it.
Action speaks louder than anything you can say and it is action that donors and sponsors are watching for to
determine whether or not you are a safe group to spend their hard earned money with.
Here is Your take Action Challenge: If you want to transform your organization from where it is, to where
you want it be, your job is to do at least 3, forward moving marketing things each day. If you commit to taking
action on 3 new marketing items each day, in the course of your first month, you will have 90 action steps
under your belt and that is powerful.
Here is an example of just 3 simple action steps that cost you nothing to do but will cost you mountains of
lost income until you do them:
1. Call your local chamber of commerce and ask to be a speaker at their next meeting or at their next
“after business hours” gathering. This is a great way to introduce yourself and your organization to your
business community and start to build relationships.Remember that the business owners who join the
chamber AND attend meetings are the same business owners who are eager to find ways to better promote
their business in the community and as a non-profit, YOU have all kinds of opportunities for them to do just
that, WHILE they are helping your organization and everyone wins!
2. Write a press release for your local paper about an upcoming event you are hosting or announce that
you have openings for new volunteers and for more information, people can visit your website, call your
office, e-mail your organization, etc., etc.
3. Add some photos to your website that were taken at your last event and be sure to include a thank you
to all of your sponsors on that page as well. Once it is done, you can e-mail the link to all your sponsors so
they can go out and see the new page that honors their contribution of goods/services/money to your
If you haven’t already noticed, NONE of those steps cost you a dime to do, however, by doing just those
three things, you have opened up dozens of new opportunities for business sponsorships, new volunteers
who are also possible donors to your organization and you have demonstrated your level of appreciation to
those businesses who are already helping you achieve your goals. Imagine what would happen if you did
three things like this everyday for a month… and then, for a year!!
Have a wildly successful week,
Po Box 548
Yellville, AR 72687
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