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Here is this weeks newsletter from Funding101.org
We are here to help you achieve!
We look forward to making our newsletter the one e-mail you look forward to opening
each week because it is filled with helpful tips to make you more successful.
In this week’s newsletter, I want to talk to you about:
* Understanding why people donate to one non profit over another and how you
can become the ONE!
* The art of working backwards to your success!
Tip # 1 –Understanding why people donate to one non profit over another.
Did you ever wonder why one organization seems to financially thrive while others
financially flounder? Here is the first clue; their financial success has little or nothing to
do with the work that they do. Here is a true story of my own life lesson that I hope you
will learn from: When I owned and operated my own horse farm in my early 20’s, I
believed in my heart of hearts that if I was JUST the best riding instructor, the best
horse trainer, cared the most about my boarders and worked long and hard every day,
the “rest of the stuff” would take care of itself – WRONG.
It took me a few years to “get the life lesson” but I got it in a big way when I lost my
financial butt! What I learned was that being the best “IN” my job was only half the
battle. The other half required me to be the best “AT RUNNING MY BUSINESS” in order
for me to strike a successful balance. I suggest to you that the non profits that are
financially successful are those that are spending at least as much time each day
working AT their business as they spend working IN their business. In other words:
Quote # 1: "Just as your car runs more smoothly and requires less energy to go
faster and farther when the wheels are in perfect alignment, you perform better
when your thoughts, feelings, emotions, goals, and values are in balance." Brian
Tip #2 – The art of working backwards to your success! – Sounds wild doesn’t it?
However, it is one of the best ways I have ever found to figure out the two critical
things necessary for your success:
What will success look like when you get there? and
What is the shortest path from where you are to where you want to be?
Starting with the first step; in order to figure out what it will look like when you are
successful, I find it very helpful to ask yourself how much money you want to make each
year in order to achieve all of your organization's goals? Interestingly enough, 99% of
the people I ask that question have no idea what the answer is to this seemingly simple
question. By the way, if you are among the large group of business owners who have
never really thought about how much they want to earn for the next 12 months, it
should come as no surprise that you have not achieved the level of success you want.
After all, if YOU aren’t perfectly clear about what success would look like, how in the
world could you expect to get there?
On the second point – Finding the shortest path to success…
Quote #2: “The most successful people in our society think the furthest into the
future. They are willing to make sacrifices in the short term in order to enjoy
greater rewards in the long term.” Brian Tracy
For the sake of the exercise, let’s say you decided that you needed $50,000.00 in order
to achieve your organization's goals for the next 12 months. If you take that number
and work “backwards” by dividing it by 12 (12 months in a year), this seemingly “huge”
amount of money now becomes more manageable at $4166.66 per month and if you
work “backwards” from there and divide it again by 4 (4 weeks in a month), that big
number becomes even more manageable at just $961.53 per week or about $137.36 per
That $137.36 per day number can be achieved through grants, donations, sales, raffles,
bake sales, on-line promotions, E-bay auctions, business sponsorships and that is just
scratching the surface. That said, let’s work backwards from the end of the year and
start building your road map to get you where you want to go. Instead of starting from
where you are now and trying to figure out how to move forward, (especially if that
hasn't been working for you so far!) I suggest starting from where you WANT TO BE and
working backwards from there.
For example, if you started planning 12 months ahead and drew up a plan for how you
were going to raise $961.53 per week 12 months from now, you could easily start
scheduling some raffles, an open house where you would sell products and encourage
business donations, and design a donation strategy focused on individuals for that
month. If each of those four things each earned you $961.53, you have met your
monthly goal. By the way, if you notice, I counted NO grant money in this month’s
Imagine how much more successful you could be if you actually had a 12 month financial
plan (ahead of time) that you could follow to meet your financial goals. Imagine how
much easier your financial burden could be if you actually spent as much time working
ON your business as you spend working IN your business. If you are like most non
profits who spend almost NO time working ON growing your business, the good news for
the year is that IF you were willing to strike a balance in your business life, there is no
telling how financially successful your organization could be and the more financially
successful your organization is, the more good you can do in your community!
Let me interject a point here for you to consider thinking about... IF your entire
organization is focused on working IN your business and NO ONE is working ON your
business, maybe it is time to think about inviting new members and board members
whose specialty is working ON businesses. Those folks would be CPAs, accountants,
book keepers, lawyers, bankers, business owners, PR folks, people in the media.
Imagine what could happen if you encouraged several of THOSE folks to join your
organization as volunteers and/or board members...
Quote # 3: “Divide each difficulty into as many parts as is feasible and necessary to
resolve it.” Rene Descartes
Have a wildly successful week,
Po Box 548
Yellville, AR 72687
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